FINISHING PRODUCTION...!

All this week i have been finishing my practical work... using adobe and getting use to the tools to improve my adverstiments...

* my magazine advertisment, bill board and bus stop advertsiement are now finished. i didnt change few thing on there, used a sentence to abrivate my slogan and make more understanding of the campaign...

* i used the same colours, fonts and effects on ech campaign however the pictures were different..

working on photoshop, i started my bus stop adverstiment and its started to look good with the help of photoshop tools.

Started working on my folder today all the finshing touches were made...

For my magazine adverstisment i will use these pictures:

I took pictures for my bus stop advertisement:

Slogan will be:

"CUT AND PASTE"

Here are the pictures i took with my own drawing of the sissors icons, this looked better and more real.
The neck will used as a bill board. The colour RED really stands out.












To conclude, the slogan will be

"CUT AND SHUT"

i took different angles of the arms, neck and stomach to see which one looked affective, so i could decide on the best picture which clear and zoomed in well to.
At the moment i am focusing on the bus stop advertsiement.

PRACTICAL WORK AGAIN....

After looking at differnt ways to cutt n paste, the cut here icon i have decided i am going to draw it instead. To day i have taken pictures:

After looking at my bus stop advertisement, as i said before i wasnot sure about what i created. therefore i thought by drawing the cut here icon would be more effective. I tried and used the colour blue, however it didnt stand out, therefore i used red.





It look and much better and very realistic.
i am goimg to draw the cut here icon on each three of my pictures which will be the arm, neack n stomach.

USING ADOBE PHOTOSHOP!

During this week i have beein experimenting on adobe photoshop, i used different tools to create my 1st advertisment. i want as much practice as i can whilst im creating my 1st peice as it will be much easier fot me to do my billboard and my magazine adverstiment.

Tools i used:

*magic tool- that helped me in many ways, changing my back ground to black.

* crop tool- chnage the sizes just incase i wasnt happy

* hand tool - was really helpful as it located the arm where i wanted it to be, i wanted mt arm to be loctaed as a wide angel shot.

I started my bus stop advertisement on photo shop experimenting differnt colours and text came up with this:

The cut here did not look very effective for the bus stop adverstiment.

PRACTICAL WORK...

I took my pictures, i was very happy they way the developed. The angles and the natural lighting was just the way i wanted it to look.

I took many pictures at first but it was not very clear and was very edgy, and the camera angles wasnt in the right place. It was all about experimenting different camera angles, different hands, neck and stomachs.

I started looking at photshop, as i wanted to get use to the idea of working it as im going to use it more often now due to my adversiment. i was very good

My pictures

THE PRACTICAL WORK!!!

* This week my focus as and will be on my development of my folder aswell using my digital camera taking lots of pictures which is relevant to my advertisement.I thought about my idea and came up with a different one. I wanted all my three campaigns to be the same in the sence of colour and font also background however i want to have a pattern in my campaign.

* The use of pictures will be a neck, an arm and a stomach. Im going to use the symbol of cut and paste which u see on paper, food and drink.

PHOTOGRAPHY!

mise - en scene is really important for my campaingn that it was makes the picture/ poster.


I looked at different colour background etc. which would fit in my work and would b effective as all the three of my campaign will be the same colour and font. Just differrent pictures and and props.










Looking at different camera angles i wanted to have along wide shot however zoomed in ths picture and the text. therefore will build a relaionship with the subject. The use of closes up will make my posters more effective and attractive.

A magazine poster would be relavant because my campaign is targeted for women more then men, therefore having a advertisment in a womens magazine will be effective and noticeble, as women read lots of magazines.

MEDIUM-

The reason of selecting a bus stop posters is because my target audience is 15 - 10 years old and majority of them travel on buses therefore whilst they are waiting for the bus it will attract there attention. this would be useful.

MEDIUM!

For my campaign i selected a bilboard for 1 of my advertisments. the reason why i selected it because it would attract attention and they are usually situated in areas where most noticable for example road junction or roads where there are prone of traffic queues.

COPY!

* Today I researched on different fonts looking at which one would be effective and out standing.

* i looked at bill board headlines, bus stop headlines and magazine headlines to see what attracts the reader attention and what would be eye catching.




looking at the text on the billboard, i can see big bold white writing, however it is very simple and easier to read. The use of bright colours to attract the readers attention.







The use of text is in bold white writing which therefore attracts the readers attentiona nd is very eye catching as the whits text is very big. there is use of alot of bight clours and pictures too.









Looking at this bus top advertisement. The use of bold black text brings out the whole of the page. capitals makes the word more effective. also having a light background.












After looking at this i wanted my billboard text to be capitals, bold and the colour red, i was interested in the font groudy. which was simple and easly to read.

my magazine poster wouldnt have much text on it however comic sans would be more appropraite as well as a big title with the use of abstract on it, to make it more eye catching.

My bus stop poster will consist a red title as well as ain bold and in capitals, the back ground will be balck to me it more of a serious poster rather then the use of bright colours.

The langague will be simple, easy to understand my target audience are 15- 20 years old therefore it will be straight forward vocabulary.

SLOGANS!

I researched on self harming slogans:
http://thesurrealist.co.uk/slogan.cgi?word=self%20harm

Take a break. Take a self harm

Get self harm or get out

Please dont squeeze the self harm

Happiness is self harm- shaped

An army of self harm

Nobody better lay a finger on my self harm

The Appliance of self harm

Nothing works better then self harm

See the self harm feels the shine.

LOGOS + CONVENTIONS!

I looked at different self harming logos so i could get some good ideas also to analyise them. i am going to have the same logo for my thress campaigns. this would be more effectie.

This is a survivor led organisation with a range of information about self-harm. Support peaople who selh harm. The logo is not very impressiong as the colour is not very bright, dull colour ares used. the "sh" emphasises quite? as in sshhhh? its not attractive as a logo i dont think it would attract people, not eye catching at all.

This is a Strategic Change Programme logo for Young People and Self Harm. Strategic programme focused on the issue of young people and self harm. The colours are bright and is eye catching which i liked, therefore it is imporant to have use of coloures in ur logo to attract the right people. However this logo shows that it is a developing learning changing. this brings up all sortd of issues people suffer from so it help you with not only one but many issues.

This is a depression Alliance this is for all depressed people also this is not only from one problem peopl suffer but more, had a wider range of inofrmation on diiferent issues this attracts the reader, the colour is bright nd caughts you eyes. a cloud and a sun whihc represents a bright and sunny day rather then having a dull day.

I liked this logo as it aimed at young children and adults," National childrens Help". Attractive, as the background is the colour RED and tjhe white people stand out also the image is eye catching. a wide shot, the NCH is on white bold too therefore you could not miss the text.

The logo is effective as it show the title aswell as what the logo is about. there are a side shots of the faces, which show in white and blue this emphasises different race and gender. however the colours are not very bright and attractive.

I looked at different posters based on self harm and anotating them, talking about the mis en scene, angels, camera shots, and also the gender. i found this useful for my campaign peice as i was aware of how my poster will develope and what is needed to create a poster.

I am going to start on my planning but before that i want to look at the sizes of bill boards and also bus stop posters and magazine size posters for my campaign.

http://www.redcliffe.co.uk/point_of_sale/billboard_posters.htm

This size will be one of posters, this should be will effect and eye catching for all the young adults catching the bus.

i want my magazine advertisement to be A3 size. i think it would be better as it will advertised in a women magazine.

This is th size i want my bill board posters.

I have just been told that i can not create a leaflet for my campaign :-( therefore i have to chose a different advertisment, i am thinking to do 2 different posters, 1 poster will be a bus stop size, and the other will be an A3 size and a bill board.

This campaign got me thinking, the colour again was dull juse like the comic poster. therefore this shows not using colour makes its more tense and effective. There is a child holding the banned, this is aimed at people as well as charities, who think self harming is bad and should be stopped. This is based on a message from the victims making people understand who dont. I liked this poster as it was positive not as the other negative posters i have researched on. The use of medium shot is to show what is Beneath the message. this develops a relationship between the reader.

I researched on self harming and found out they were different types...:

* The most common forms are cutting the arms, hands and legs, and less commonly the face, abdomen, breasts and even genitals

*Some people burn or scald themselves, others inflict blows on their bodies, or bang themselves against something

*Other forms of self-harm include scratching, picking, biting, scraping and occasionally inserting sharp objects under the skin or into body orifices, and swallowing sharp objects or harmful substances.

This is a very different leaflet. It doesnt have much things going on however it makes you think. the colour is very dull, dry purple. The picture gives us the image of wanting love, want to be in there comfortable zone. To conclude the leaflet must be aiming at women as there is a women in the picture.

"This leaflet provides information about self-harm and is for anyone who is harming themselves, or feels that they might. We hope it will also be helpful for their friends and families."

"IMMOLATION" - is known as harming yourself,

*i researched on it and found out that people actually put fire on themselves. This was very alarming to me.

Reaserching on self harming i found out that there was a another word used for self harming..

"IMMOLATION"

* There was sum interetsed facts on children self harming, which really helped!

Yaaaaay!

* immolation is defined setting fire to yourself.. different people from different countries known to do this.

*http://www.selfharm.org.uk/default.aspa

This webiste was really good and gve me lots of information on the subject.

*Understanding why you do it?

I had been a self-harmer for three years but I realised that what I thought I was controlling was actually controlling me. It was and is hard and I sympathise with anyone trying to stop or anyone still harming. My parents have never found out and I think that is why I have found my stuggle hard, although it is hard for anyone.
My advice to anyone would be to find someone who can help you and who won't judge you to help you back on the right path to do what you dream of doing. I want to be a teacher and hopefully I will be one day but self harm was holding me back and making me live in the past - somewhere where no-one should be.

This was said by a person who self harmed. I found what they said really insteresting.

This gave me lots of ideas for my leaflet!!!

Talking to someone

"I self-harmed, thinking it was the best way to cope with emotional pain / stress. I thought it would be a lot easier to stop then I thought while doing it, however when it came to admitting I was a self-harmer was a big turning point because I suddenly realised what I was doing. Not hurting myself was the hardest thing because that seemed to me to be the easiest way of coping.
I finally decided to stop after talking to someone and kept active to keep my mind of it. Nights will be the worst because there is nothing to keep your mind off it, but keep positive and you'll get through it. I did, when I didn't think there was any way out, I'm so much happier knowing I can do other things to cope with emotional pain.
Things can always get better."

* i looked for pictures but i couldnt find many for me to do my textual analysis, therefore i information i found and thought it was good to copy and paste it..

New research shows that 1 in 12 young people have self-harmed in the UK, which equates to at least two children in every school classroom. Yet little information about self harm is available for professionals who regularly come into contact with young people.

My Research

I looked at different websites and i went to BBC News UK, I found out few facts on self harming which was really interesting.

"The charity's Sally Jenkins said self-harm was indicative of "great emotional stress" and that it was "horrifying" up to one in 15 of 11 to 25 year olds have self harmed".

"The plea follows a UK inquiry into self harm, which found one in 15 children and young adults had self-harmed"

I also researched on Lhttp://www.nshn.co.uk/facts.html, i found some interesting facts on self harm.

What is self-harm?
Self-harm is a way of expressing very deep distress. Often, people don't know why they self-harm. Afterwards, people feel better able to cope with life again, for a while. Self-harm is a broad term. People may injure or poison themselves by scratching, cutting or burning their skin, by hitting themselves against objects, taking a drug overdose, or swallowing or putting other things inside themselves.

Why do people harm themselves?
A person who self-harms is likely to have gone through very difficult, painful experiences as a child or young adult. At the time, they probably had no one they could confide in, so didn't receive the support and the emotional outlet they needed to deal with it.

Who is most likely to self-harm?
According to recent research, the majority are young women, although the percentage of young men seems to be on the increase. Self-harming behaviour is also significant among minority groups discriminated against by society. Someone who has mental health problems is more likely to self-harm.

Physical, emotional or sexual abuse
Women often find themselves in a caring role, putting their own needs last. This can grossly undermine their sense of worth, their opinions and strengths. In due course, a woman may come to feel she is an unimportant, silent witness to the abuses she has to endure. She may lose her sense of identity, power and rights.

I found this very important as i could use Examples of these question in my campagin and answer them using a picture. this is very appealing piece of information for my stimulus.

Textual Analysis

Looking at this helf harming campaign, i could describe the mise en scene. The colour of the picture is black and white, very dull, this emphasise that the issue is not advertised in a good way, there is no use of bright colours to attract the readers. There is no use of colours as helf harming is a not a convencing situation. The cartoon pictures suggests the target audience are young teenagers as the campaign is based on comic with lots of cartoon drawings. There are close up of the cartoon pictures to show there facial expresions, this develops a relationship with the readers. There is also a midum close up th show the background of the picture. The use of text shows that there young children of what they are saying " hahahahahaha"

An IDEAAAA!!!

Overall researching on my ideas i have decided to do an AWARENESS CAMPIGN on "SELF HARMING". My Target audience will be age 14-18 years ole as it is popular in this age range


Self-harm ... a 14-year-old girl at Erina Fair shopping centre on a friday night.

I think this will be interesting at well as effective. i am now going to research on self harming




After looking at the comic campaign, i came back to this self harming campaign. I found the comic campaign reall effective as it was set out as a comic and somthing a children could read and understand whereas this picture was very straight forward and is not effective. To conclude the picture is not clear.

I am still Researching on different teenager magazines, i started looking at sugar, after looking at Sugar, starting researching on Bliss, Heat.. to find how they structure there imformation abt real life issues.




Scandalous! Bizarre! We've got all the most shocking true-life tales of terror here at mybliss.co.uk. Plus, if you've got a good story, let us know all about it and you could have your say in a future issue of bliss magazine.
Shock real life: "Bullies made me self harm!"

biss had stories about bulling, this is a common problem teenagers faced, however i wanted to chose 1 stimulus, which would be effective.
I then looked at Heat magazine however the magazine more or less about celebrities and there lifes. it did not consist of any real life stories or any issues teenagers may experience. i researched alot but couldnt think of what i wanted to do and was finding this ver hard, because i couldnt decide on the stimulus or a campaign. Thereforei have changed my mind and want to create a front cover of a teen magazine as well as 2 A4 side of information on what my magazine is going to be about.

In lesson today Sam went through Adbusters, he explained what they were and looked through different Adbusters. our aim was to research on them, i looked into google images and found different images relating to Adbusters.

i found out that many compaines are against the Adbusters. There also known as social marketing campaigns. A still movement of information. I researched, and Adbusters: Soof AD i found all sorts of Adbusters.

http://adbusters.org/spoofads/misc/aimhigher/

I have many ideas at the moment however i am interested in creating a campaign magazine on real life issues. I am going to research on abuse, drug addicts, young offenders, racial and physical abuse, bullying and rape, poverty, health issues and many more. After researching on each stimulus i will decide on one, which gives me the best of interest and will get the readers attention.

http://www.netsmartz.org/safety/drsharon_videos.htm

I looked this website, this give me a huge range of stories. There were many real life stories about friendship, cyber bullying , Meting somebody on net for the first time and also crime.

however this site did not amaze me as there wasnt many ideas which could help me to decide on the main subject. Whilst thinking, i was researching on different websites. i wanted to look at the offical sites for teen magazines such as sugar, bliss, gossip... and see how they structure there information and find out more about the magazines. As the target audience is 13-19 years old i wanted to know what are the main issues teenagers go through and work my magazine upon that.

http://www.sugarmagazine.co.uk/

Today i started my Blog, using this is very exciting and i am sure i will have a good experienece.